SS’25 by Serah
From linen landscapes to sculpted silhouettes, Serah’s SS’25 collection captures a new kind of confidence. Quietly bold, subtly feminine, and refreshingly easy to wear.
This drop is an ode to warm air, sun-glazed shoulders, and dressing with intention. Every piece has been cut, pressed, and crafted to celebrate summer in its purest form. Pared-back but powerful.
The New Linen Codes
Linen steps into the spotlight this season. From cut-out dresses to tailored co-ords, it's reimagined in structured and soft ways.
Madeira Cut Out Printed Linen Dress – AED 675
Sun-kissed and playful. A holiday essential that’s just as chic in the city.
Kos Printed Linen Co-Ord Set – AED 650
Blending subtle prints with crisp tailoring, this set brings a fresh take on summer dressing.
Sculpted & Sheer
Draped corsets, sheer sleeves, and light layers. These pieces offer structure without stiffness and femininity without fuss.
Paros Off Shoulder Corset Top – AED 475
A signature piece. Sculpted and flattering with just the right amount of edge.
Corsica Printed Cape Jacket – AED 600
An instant statement. Light organza meets a strong shoulder.
Formetera Top – AED 625
Soft pleating, clean drape, and that barely-there elegance.
Sets That Speak
Co-ords remain a staple, but in SS’25, they feel more refined. The silhouettes are relaxed, the fits are intentional, and the styling options are endless.
Corfu White Linen Co-Ord Set – AED 575
Crisp, versatile, and perfect for days that turn into nights.
Rhodes Co-Ord Set (Big Button) – AED 450
Timeless and clean, this set is all about shape and proportion.
Midnight Kea Co-Ord Set – AED 725
Evenings in black. Polished, striking, and unapologetically confident.
The Serah Woman This Season
These pieces aren’t about chasing trends. They’re about creating space for mood, ease, and presence. Whether you're heading to dinner or catching the last hour of sun, SS’25 lets you show up the way you want to.
"We designed this collection around moments. The kind of summer where you're dressing to feel like yourself again" — Serah
The collection is now live. Limited pieces. Carefully crafted.
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